I
Identify
Three to four high-potential young players sourced from elite academies and development environments — for example Chelsea, Arsenal, Manchester City, Manchester United, Liverpool.
EnthuseFootball · Strategy · Recruitment · Performance
Smarter Recruitment.Stronger Integration.Better Performance
Helping football clubs improve recruitment, player integration, tactical alignment, and squad performance — through structured football strategy.
Preston, United Kingdom
Football consultancy
Championship · League One
01About
EnthuseFootball was founded by Khafid Li Hammed and Maryam Ibraheem. Based in Preston, United Kingdom.
EnthuseFootball works alongside clubs and football staff on recruitment, loan strategy, squad structure, player integration, tactical alignment, performance and football operations.
The practice believes football success is not simply about acquiring talent — but ensuring that talent fits the team's structure, system and environment.
02The Enthuse Model
Identifying the right players — and seeing them through.
A structured football performance model focused on helping clubs identify, integrate, and maximise 3–4 high-potential young players on loan from elite football academies and development systems.
The model combines recruitment strategy, tactical suitability, player integration, well-being support, and performance optimisation to help clubs strengthen squad quality, improve competitiveness, and maximise long-term football performance.
Best for Championship clubs and League One
II
Align
Recruitment is conducted with club staff, focused on tactical fit and squad need — not on who the most talented name is.
III
Integrate
Support adaptation into team environment, accelerate settling, clarify expectations from day one.
IV
Maximise
Convert potential into measurable performance with ongoing monitoring, communication and well-being support.
03Services
Five services — one operating standard.
- 01
Recruitment Strategy
Tactical fit, squad need, role clarity, long-term value.
→ - 02
Loan Strategy
Structured utilisation of high-potential young players.
→ - 03
Tactical Alignment
Ensuring players fit system, structure and team identity.
→ - 04
Player Integration & Well-being
Supporting adaptation and the performance environment.
→ - 05
Squad Performance Analysis
Balance, efficiency, consistency, player utilisation.
→
04Football Structure
Built for Championship and League One.
L01
Championship
High-performance squad building & loan optimisation
L02
League One
Efficient recruitment & tactical structure
Organisation philosophy
Talent alone does not guarantee success — structured integration and correct usage is what drives performance.
05 · Next
Take it directly to
the founders.
Discuss football strategy
Every brief lands with the founders. No junior triage.